The Task
Every year Myntra hosts an online End Of Season Sale on December 21st at midnight.
If you are not fast enough, the best deals will disappear in front of your eyes. Myntra wanted to promote a sense of urgency and anticipation among its customers in the lead-up to the sale.
Every year Myntra hosts an online End Of Season Sale on December 21st at midnight.
If you are not fast enough, the best deals will disappear in front of your eyes. Myntra wanted to promote a sense of urgency and anticipation among its customers in the lead-up to the sale.
The Solution
We created an online fitness center dedicated to fingers! This "gym" contained a series of finger fitness videos that gave consumers exciting challenges. They had to shoot videos of themselves completing the finger fitness challenges and upload the videos on the Myntra app to win exclusive promo codes during the End Of Season Sale.