Problem
Over the past decade, there has been an alarming increase in the installation of artificial front lawns in Toronto. These artificial front lawns are harmful to the environment and pose a flooding risk during heavy rainfall.
Over the past decade, there has been an alarming increase in the installation of artificial front lawns in Toronto. These artificial front lawns are harmful to the environment and pose a flooding risk during heavy rainfall.
Solution
The City of Toronto and Publicis came together to create a hard-hitting campaign spread across outdoor and social to educate Torontonians about the dangers of replacing their front lawns with artificial grass.
The City of Toronto and Publicis came together to create a hard-hitting campaign spread across outdoor and social to educate Torontonians about the dangers of replacing their front lawns with artificial grass.
